Beautycon Festival Los Angeles 2018

Beautycon Festival Los Angeles 2018 grew to the first two-day festival in Beautycon’s history. Also, as its largest, the event grew to over 370,000 square feet at the Los Angeles Convention Center, taking over the entire South and Concourse Halls. To bring in smaller, independent brands, we created Indy Village, a specially designed footprint that allowed smaller brands to enter the Los Angeles market at a lower price point. We also Launched K Beauty, a “village” dedicated to Korean Beauty products and a Health and Wellness “village” dedicated to health and wellness products. And we formed a partnership with West Elm to provide all the furniture for stages and various hospitality suites throughout the venue. Kim Kardashian joined us on stage as our keynote speaker and drew the largest audience in Beautycon’s history.