Beautycon Pop 2018

Beautycon Pop 2018 was Beautycon’s first experiential retail pop-up. Think Museum of Ice Cream, but for beauty! Located in Los Angeles in the former Loehmann’s space on the corner of La Cienega and San Vicente, the team transformed the old department store into a sprawling 25,000-square-foot landscape of experiential scenarios. Partnering with such companies like Lime Crime, Macy’s, and K-beauty brand Laneige, Beautycon Pop offered eight themed beauty galleries for attendees to explore. Featured galleries included the Prism Powder Room, a mirrored room modeled to resemble a luxe bathroom; a Confidence Runway, and Beautycon x Macy's Salon, where visitors could have their hair and makeup done. The retail component offered patrons the opportunity to buy some of the most sought after independent cosmetic products on the market.